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Buyer research

AI customer research that tells you what to say

The best ads say exactly what the buyer is already thinking. Mako reads what real people write about products like yours, on Reddit, forums, reviews and competitor pages, and turns it into buyer profiles and ad ideas.

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Up to 50% off your first plan30-day money-back guarantee

Excellent on Built by Stan, $50M+ in ads managed

Buyer research · Hoodie blanketExample

Pain"My hoodie is never warm enough for movie nights."Found in Reddit
Wish"Warm like a blanket, but I can still use my hands."Found in Reviews
Doubt"Does it go bobbly after a few washes?"Found in Forums

Buyer profiles · Hoodie blanketFit

Couch NesterWants warmth without the bulk
92%
Gift FinderNeeds a cosy gift that feels premium
78%

Up to 2.3x more leads. Proof, not promises.

From the owners' own Facebook and Instagram ad accounts. The screenshots are in the case studies.

Research that used to take weeks

Real voices

Mako reads what buyers actually write online, not what a marketer guesses they think.

Neatly sorted

Everything is sorted into 12 kinds of buyer signals, such as pains, wishes, doubts and buying triggers.

Clear buyer profiles

Mako groups people into buyer profiles, so every ad speaks to one kind of person.

Buyer research · Card walletExample

Trigger"I finally gave up after my old wallet tore my jeans pocket."Found in Reviews
Doubt"Will my cards actually stay in?"Found in Reddit
Wish"I just want to grab my card without digging."Found in Forums

Listen first

Hear your buyers in their own words

Mako looks at reviews, Reddit threads, forums and competitor pages for your type of product. It pulls out the sentences that show why people buy, and why they hesitate.

  • Pains, wishes, doubts and buying triggers
  • Beliefs, habits and the words buyers use
  • Each signal shows where it came from
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Buyer profiles · Hoodie blanketFit

Couch NesterWants warmth without the bulk
92%
Gift FinderNeeds a cosy gift that feels premium
78%
Night-Owl GamerLong sessions in a cold room
71%

Buyer profiles

Know exactly who you are talking to

Mako turns the research into buyer profiles (marketers call them personas): who they are, what they want and how well they fit your product. Then it writes ads for each one.

  • Get 3 buyer profiles with one tap
  • Dig deeper into any profile
  • Research in 15 languages
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From insight to ad

Every insight becomes an ad

Research only helps if you use it. Mako puts each buyer reason straight into your image ads, video scripts and ad text, so the work turns into ads you can run today.

  • Ads built on one clear buyer reason
  • Video scripts that answer real doubts
  • Free research when you add a product
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How it works

How to research your customers with AI in 3 steps

  1. 1 min

    Add your product

    Paste your product link. The first research is free.

  2. Automatic

    Mako listens

    It reads what buyers write online and sorts every useful sentence.

  3. 2 min

    Read and use it

    Look through your buyer profiles, then turn them into ads with one tap.

What used to take a researcher weeks now takes minutes.

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Up to 50% off your first plan30-day money-back guarantee

Mako vs. doing the research yourself

WhatWithout MakoWith Mako
TimeDays of reading reviews and forumsMinutes
What you getMessy notes12 kinds of signals and clear buyer profiles
Turning it into adsStill a blank pageAds and scripts built on each insight
CostA researcher or agencyFree with every new product

Owners who tried it. In their own words.

  • “The market research alone has been worth the price. … It's surfaced useful insights and questions that I genuinely wouldn't have thought to explore myself.”

    Josh P.Australia

  • “As a founder testing a lot of AI tools for a startup, what stood out was how good the actual creative output was … real, usable ad angles and copy, not generic filler.”

    Al M.Startup founder, United States

  • “Mako created fantastic ads. It understood my brand and style and generated a full line-up of creative, new material.”

    Lemon SharkUnited States

FAQ

Questions about AI customer research

What is customer research?

It is finding out what your buyers want, what worries them and what makes them buy. Good ads repeat those things back to them in their own words.

Where does Mako get its information?

From public places where people talk about products: Reddit, forums, reviews, competitor pages and other research sources. Each signal shows where it came from.

What is a buyer persona?

A short profile of one kind of buyer, for example "Couch Nester: wants warmth without the bulk". It helps you make ads that feel personal.

Does the research cost extra?

The first research is free when you add a product. Finding 3 more buyer profiles uses 50 credits, and a deep dive into one profile uses 25.

Which languages does it work in?

Research works in 15 languages, so you can learn about buyers in other countries too.

Do I have to read it all?

No. Mako uses the research automatically when it makes your ads. Reading it is a bonus, and many owners say it teaches them a lot about their customers.

Discover more Mako features

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Your first ads are 2 minutes away.

Paste your link and see what Mako makes for your product. If it's not for you, the 30-day money-back guarantee has your back.

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Up to 50% off your first plan30-day money-back guarantee

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