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What's new

Everything we shipped in Mako in the last two months

For the last two months, making Mako better has been our #1 focus. We read every complaint and piece of feedback and worked through them one by one.

240 fixes and improvements since August 7

Major updates. Biggest first.

The screens below are the real app, filled with a demo brand.

Run AdsNew

Mako can now run your Facebook and Instagram ads for you

Pick your ads, a goal and a daily budget. Mako launches them on its own ad account and keeps an eye on them, so you don't need a Meta ad account or any ads experience.

  • See what you spent, the clicks, the results and the cost per result
  • Pause, change the budget or stop any time; money you haven't spent comes back
  • Your ads are checked with Meta before you pay
Run Ads in Mako: choose "Let Mako run the ads" or "Use my own Meta account", with your campaigns, money spent and leads below

Run AdsNew

Every campaign on one page, with numbers you can trust

Run Ads shows each campaign's spend, clicks, reach and results, counted the same way as Meta Ads Manager, with a chart over 7 days, 30 days or all time.

  • Turn any single ad on or off with a switch
  • Pause, change the daily budget, add new ads or run an ended campaign again
  • If Meta rejects an ad, you see Meta's reason in plain words
A live campaign in Run Ads: spend, impressions, clicks, reach and purchases, a chart, and three ads with on/off switches

Ask MakoNew

Ask Mako is now your operator: it does the work for you

Before, Ask Mako could only tell you which buttons to click. Now it reads your products and buyer research, proposes a plan and makes the ads itself: image ads, custom images and videos, testimonial videos, native stories and more.

  • Anything that spends credits stops on a card first, with every choice and the cost: Allow, Not now or Always allow
  • Watch every step live, with galleries you can tap and buttons that open the right screen
  • Your product photos and Brand Book are always used
Ask Mako: "Run my best 3 ads on Facebook and Instagram for $20 a day", three picked ads and a Start your ads card with the cost, Not now and Start ads
The same Start your ads card in Ask Mako on a phone

Ask MakoNew

Ask Mako can launch your ads and posts, right from the chat

Tell Ask Mako what you want, like "run my best 3 ads for $20 a day". It fills in the details, shows one clear card with the cost first, and only goes ahead when you tap Allow.

  • Check, pause, resume or re-budget a campaign by asking
  • Turn your best Facebook and Instagram ads into new image and video variations
  • Ask why an ad works: Ask Mako can even watch your video ads
Ask Mako after the approvals: ads sent to Meta for review with a View your campaign button, then a caption drafted and a post published to Instagram

SocialsNew

Post to Instagram, Facebook and TikTok, and see what works

Plan posts for all your accounts from one place, now including TikTok. One Results view shows followers, likes, comments and views for every channel, with a chart.

  • A calendar of everything you've planned
  • Edit, reschedule, retry or remove any post
  • Captions are free and are written for all your posts at once
Post to socials: Post to Instagram, Facebook and TikTok, and one Results view with followers, likes, comments, views and a chart
The calendar view of planned posts in Post to socials

Run AdsNew

Every lead in one inbox

Lead campaigns that Mako runs collect a name, phone number and email. Each new lead is emailed to you within seconds and lands in a Leads inbox, where you can call or email them in one tap.

  • Export only the leads you haven't exported yet
  • Each lead is credited to the ad they came through
A Mako-run leads campaign with 23 leads, each with name, phone and email, and an Export 5 new button

Run AdsNew

Launch up to 70 ads at once, with the ad copy already written

Pick your creatives and Mako splits them into ad sets and divides your budget. At the copy step the headlines and texts are already filled in, in your product's language, next to a live preview.

  • Ad copy no longer costs credits
  • Pick the language of the copy with one tap
The Run ads on Facebook & Instagram wizard with 21 of up to 70 creatives selected
The ad copy step with primary texts, headlines and a live feed preview of the video ad

SocialsNew

All your connections in one place

Integrations lists every ad account and social profile you've connected and which one is the default. It tells you when one needs reconnecting or is missing a permission, with a Reconnect button right there.

Integrations: Facebook & Instagram ads, Instagram, Facebook Page and TikTok, each with its status and a Reconnect button where needed

Spy HubNew

Spy Hub: describe the ad you're looking for

Search your competitors' ads the way you'd describe them, like "1-star review" or "woman with a speech bubble", then sort and filter across every ad.

  • Every ad opens in one clean detail card with arrows to browse
  • Add a competitor and their ads start showing within seconds
Spy Hub with the search box open: "Describe the ad you're looking for", common tags like Woman and Talking to camera, and examples like 1-star review
Spy Hub results for "woman talking to camera about her skin": 7 matching competitor ads

Spy HubNew

Viral TikToks in Spy Hub

A library of the most-viewed TikToks in all 25 niches, refreshed every day, with views, likes, comments and shares. Open it for a product and Mako searches TikTok for it by itself.

  • Hover to play, then clone any video for your product in one tap
  • Sort by most viewed, most liked or newest, organic or paid
Spy Hub, Viral TikToks: TikToks for Vitamin C Serum first, each with views, likes, length and a Clone button

Spy HubNew

Discover: winning Meta ads from every niche

Browse real Meta ads from brands across Mako, ranked for your niche, and clone any of them in one tap.

  • Your own niches come first, without hiding the rest
  • Switch between ads and brands
The Discover tab in Spy Hub: Meta ads from beauty brands first, each with its reach, days running and a Clone button

VideoNew

Clone a winning video ad

Pick a winning video from Spy Hub, a viral TikTok, your saved ads or a TikTok link. Mako reads it scene by scene and rewrites it beat for beat for your product, in the same order and style.

  • Make an exact clone, a new hook, a different angle or a 15-second cut
  • Check and edit the script first
  • The finished clone sits next to the original, with its views
Clone this video: the original TikTok broken into 6 timed scenes with what is said, made for Vitamin C Serum
Check the scripts: the same 6 beats rewritten for Glow Botanics Vitamin C Serum, ready to edit

VideoBetter

Video Templates: proven formats with your own images and music, for 10 credits

Pick up to 6 phone-screen formats at once, like Notes app, Chat, Comments or a Slideshow, each with proof of how well the original did. Mako writes one idea per template and makes them all in one go.

  • A template video now costs 10 credits, down from 20
  • Use your own photos, Brand Book or logo, and pick the music
  • Comment-style videos use real reviews from your website
Pick a template: Notes app, Chat and Comments picked, with proof like 2M views on TikTok and a Why it works link on every card
Your ideas: one idea per template for Vitamin C Serum, and a Make 3 videos for 30 credits button

VideoNew

See a free storyboard before you pay for a video

Before you make a custom video, Mako sketches a 6-panel storyboard from your real product photos, with the spoken lines as captions, so you see the plan first. A storyboard never costs credits.

  • Mako checks your prompt against your photos, adds your logo and tells you which picture is still missing
  • You also see it on Ask Mako's approval card and for cloned videos
Ready to go: Mako checked your prompt (adds your logo, one picture missing) and a free 6-scene storyboard sketch with the spoken lines as captions

Getting startedNew

Setup with Mako: your product and brand right before your first ad

What you put in is what you get out. After you sign up, Mako reads your whole website and the web, then shows short screens it already filled in: your brand name and how to say it, logo, colours, products and real sizes, buyers and brands to learn from. Most of the time you just tap "Yes, that's right".

  • Your real product size and one logo go into every image and video
  • Buyer research reads at least 6 sites
  • Pick up where you left off any time; an unfinished setup never blocks you
Setup with Mako: Your brand, shown and said like this, with the name, how to say it, the logo found on the website and the brand colours
Setup with Mako: What should your ads show? One product first, with Vitamin C Serum picked from the products Mako found

VideoNew

Your videos in 30+ languages, at any speed

Make a Custom video in another language from the start, or dub a finished video into a new language with a new voice. Your original stays as it is.

  • Speed control: make any finished video faster or slower with a live preview, and save it for free
Dub to other language: Dutch picked, "Makes a new video in the language you pick. This one stays as it is." and a Dub button with the credit cost
Speed: a live preview of the video at 1.25×, a slider from 0.75× to 1.5× and Save 1.25×

VideoBetter

Subtitles that follow every word

Word-by-word subtitles light up exactly when each word is spoken, follow the language that's really spoken, spell your brand name right and stay readable in your brand color.

  • Words you fix stay fixed, even after a speed change
  • No subtitles in the pauses
Edit subtitles: a video with the spoken word lit in the brand colour, styles, accent colour, layout and the list of words

Create adsNew

Templates that fit your business

Cloning ads now starts with templates picked for what you sell, in a cleaner picker that always shows the ads you've picked.

Choose ads to clone, For you: templates for Vitamin C Serum, e-commerce, beauty first, with 3 picked and a Clone 3 ads button

Create adsNew

Edit with AI, with your own product photos

In Edit with AI, pick up to 4 references straight from your saved product photos and Brand Book, so the edit looks like your real product.

  • Edit with AI now also works on translated ads
Edit with AI on a cloned ad: the prompt, and references picked from the saved product photos and Brand Book

Create adsBetter

A calmer, cleaner Mako

A fresh look across the app, with a Studio · Swipe · Variations switcher at the top of Create ads and one product picker for all three.

Create ads with the Studio, Swipe and Variations switcher on top, a grid of image and video ads, and the Make an ad button

Ask MakoNew

Use Mako inside Claude and ChatGPT

Add Mako in three steps, then ask for ads, check your results and launch campaigns right from that chat.

VideoNew

Edit a video with AI

Pick a part of your video, say what to change, and Mako re-makes just that part as a new version. Switch between versions any time.

Create adsNew

Slideshows

Make up to 20 swipeable photo slideshows at once, edit every word for free, and post them to Instagram, Facebook and TikTok.

My ProductsNew

Watch Mako research your buyers

While Mako studies your market, you see the real web pages it reads, live. When it's done, the research is saved as a report card you can read in full and use in Create ads.

Create adsBetter

Made for your phone

Download saves straight to Photos on iPhone and iPad, selecting works like Photos, and Mako keeps working when you switch apps or lock your screen.

Getting startedBetter

Mako speaks your business, not only webshops

Services, apps and studios now get questions, forms and wording that fit them: a rental company sees bookings, an app sees sign-ups.

My ProductsBetter

Up to 10 photos per product

Save up to 10 photos per product, up from 5. Mako uses all of them when it makes your ads and videos.

Every change. Sorted by impact.

All 240 fixes and improvements since August 7, biggest first in every part of Mako.

Run Ads & Meta ads55 changes

  1. Better

    Manage every campaign from one page in Run Ads: pause or resume, change the daily budget, add new ads, or run an ended campaign again.

  2. New

    Run Ads is here: let Mako run your Facebook and Instagram ads on its own ad account, without connecting your own Meta account.

  3. New

    Let Mako run your Meta ads: pick your ads, goal, audience and daily budget, and Mako runs them, no Meta ad account of your own needed.

  4. New

    Run Ads now asks what your ads should bring in and picks the goal that fits your business: Bookings, Sign-ups, App users, Sales or Awareness.

  5. New

    Launch up to 70 creatives at once on your own Meta account; Mako splits them into ad sets and divides your budget for you.

  6. New

    See every lead from your Let Mako run it campaigns in one Leads inbox, call or email them in one tap, and export only the new ones.

  7. New

    Turn any single ad on or off with a switch inside Run Ads, both for campaigns Mako runs and on your own Meta account.

  8. Better

    Meta ad setup is calmer: less text, a feed preview that plays your video, a website per ad, and ad copy that no longer costs credits.

  9. New

    Add new ads to a campaign Mako is already running, at no extra charge; they're tested on the same audience and budget.

  10. Better

    Running Meta ads is simpler: one chooser everywhere, one-tap Meta connect, auto-filled campaign names, and the exact video you see in Studio.

  11. New

    Ad copy now writes itself: when you reach the copy step in Run Ads or Post to socials, Mako fills in any missing text and headlines.

  12. New

    Run Ads now shows how your Meta ads are doing right inside Mako: spend, impressions, clicks, reach and conversions.

  13. New

    Meta ads have a new Traffic goal for when you just want more website visitors, plus a short line under each goal saying when to pick it.

  14. New

    See how your Mako-run campaigns perform (money spent, clicks, results and cost per result) and pause, change the budget or cancel any time.

  15. New

    Mako-run lead campaigns now collect name, phone and email, email you each new lead within seconds, and list every lead on the campaign page.

  16. New

    Choose the language of your AI-written ad copy with a small flag button; it starts in your product's own language.

  17. Better

    With Let Mako run it, you're only charged once Meta can build your ads, and your money comes back automatically if Meta refuses.

  18. Better

    If your card fails, campaigns Mako runs for you keep going on the budget you already paid, and fixing your card is one click from the email.

  19. Better

    Run Ads campaigns now show their daily budget, list every ad with a preview, and count results the same way Meta Ads Manager does.

  20. Better

    Big campaigns in Run Ads now show their numbers in seconds, and tapping an ad opens it inside Mako without a Facebook cookie pop-up.

  21. New

    Run Ads and Post to Socials now have their own pages in the menu, on desktop and in the phone tab bar.

  22. Better

    Before you pay for a campaign Mako runs, your ad is now checked with Meta first, so any problem shows on the Review step and nothing is charged.

  23. Better

    Campaigns Mako runs for you are now easy to find again: in Activity, at the top of Integrations, and via a Campaigns button in Studio.

  24. Better

    You can now add or change the card for ads Mako runs right where you pay, on the Review step, and later in the campaign's Money tab.

  25. New

    When you choose Run as Meta ads, you can now pick: let Mako run the ads for you, or run them on your own Meta ad account.

  26. Better

    Running a video as a Meta ad now opens with the ad text already written, next to a live preview of how it will look in the feed.

  27. Better

    Setting up ads Mako runs for you is quicker: age, gender, country, campaign name and website now come pre-filled with recommended answers.

  28. Fixed

    Launching video ads to Meta no longer fails over a missing thumbnail: Mako now uses the thumbnail Meta creates for your video.

  29. New

    A new Money tab on Mako-run campaigns shows every charge and refund, your balance, your next charge and where your money went.

  30. Better

    If Meta rejects your ads, Mako now stops the campaign within about half an hour, refunds what's unspent and tells you why in Meta's words.

  31. Better

    Mako-run campaigns now come with a monthly statement, and a campaign Meta doesn't deliver stops being topped up after 7 days.

  32. Better

    In Run Ads, Native Story ads now run on their long story with a headline, and "Generate all with AI" fills in missing headlines on any ad.

  33. Fixed

    Cancelling a Let Mako run it campaign now shows the refund you'll actually get after today's ad spend, not your full balance.

  34. Better

    People who tap one of your Let Mako run it ads now land on a page showing that exact ad, not the campaign's first one.

  35. Better

    Leads campaigns run by Mako now show the same lead count everywhere, and each lead is credited to the ad the person came through.

  36. Better

    The 'My Meta account' ad copy step now matches Let Mako run it: text on the left, a live feed preview on the right, and fewer explanation walls.

  37. Better

    After paying to launch with Let Mako run it, you can close right away; Mako emails you when your ads are live, no more waiting on a spinner.

  38. Fixed

    If Meta refuses your Let Mako run it ads, you now see Meta's own reason, and video-only launches are checked before your card is charged.

  39. Better

    Reopening a campaign in Run Ads shows its numbers instantly, and when Meta is busy you see the last known numbers instead of an error.

  40. Fixed

    Reconnecting Meta no longer shows a false 'Meta did not stay connected' error when the connection actually worked.

  41. Fixed

    Ad videos now play inside Run Ads, every ad row opens when tapped, and Post to socials shows real thumbnails and profile pictures again.

  42. Fixed

    If your Meta connection has expired, Run Ads and Integrations now tell you and offer a Reconnect Meta button instead of a vague error.

  43. Fixed

    Letting Mako run your ads is smoother: your Studio creatives show up, the payment step stays open, and drafts can be resumed or discarded.

  44. Better

    Traffic campaigns Mako runs now aim for people who actually reach your page, not just quick taps, and report landing page views.

  45. Fixed

    Meta ads with several text options are no longer refused by Meta at launch.

  46. Better

    Run as Meta ads now shows the website link your ads will send people to, and fills in ad text you already wrote in Create ads.

  47. Better

    Adding extra headlines or ad texts no longer blocks the Leads goal, and Mako remembers your Page, Instagram account and button per ad account.

  48. Fixed

    If Meta pauses your ad account, Mako now says so plainly and gives you a button to open Ads Manager and confirm it.

  49. Better

    Run as Meta ads now remembers your Facebook Page and Instagram account, and 'Generate with AI' writes copy about the right product.

  50. Better

    When Mako runs your ads, you can add a card right in the setup, pick the button text on your ad, and your lead form names your business.

  51. Better

    "Run as Meta ads" in the Studio menu now always lets you choose between Let Mako run it and your own Meta account.

  52. Fixed

    Pages you open from the menu now start at the top instead of halfway down, and Run Ads and Post to socials get proper space under the header.

  53. Fixed

    Starting a new Let Mako run it campaign no longer pre-ticks a creative you didn't choose.

  54. Fixed

    Running ads in the EU no longer wrongly says 'Meta has no approved advertiser' and blocks Launch after you re-pick your ad account.

  55. Fixed

    On a campaign that needs attention, Cancel & refund now opens the refund screen right away, and the time shown is when the problem started.

Ask Mako18 changes

  1. New

    Run Meta ads and post to Facebook or Instagram straight from Ask Mako: it fills in the details and shows one clear card with the cost first.

  2. New

    Ask Mako now does the work: it plans and launches ads and videos, and asks your OK before spending credits.

  3. New

    Ask Mako can now find any of your Meta ad accounts by name, compare your ads over any period, and watch a video ad to explain why it works.

  4. New

    Ask Mako can turn your best Facebook and Instagram ads into new image or video variations, including carousels and boosted posts.

  5. New

    Ask Mako can now check, pause, resume, re-budget, cancel and launch campaigns Mako runs for you, and always asks first when money is involved.

  6. New

    Ask Mako can now launch your Meta ads and schedule social posts: it drafts a plan, asks only what's missing, then waits for you to tap Allow.

  7. Fixed

    On iPhone, locking the screen or switching apps while Ask Mako works no longer shows "Load failed"; the reply is waiting when you come back.

    iPhone
  8. Better

    Ask Mako now gives real ad counts, never asks you to approve something that would fail, and its approval cards show what they'll make.

  9. Better

    In Ask Mako, tap any ad in the gallery to watch it, missing headlines are written for you, and 'View your campaign' follows each launch.

  10. Better

    Ask Mako can now pause or resume a single ad, add ads to your campaign, and post to your linked Instagram and Facebook after you tap Allow.

  11. Fixed

    Ask Mako no longer stops replying in the middle of a sentence; if a reply does get cut off, it says so and you can tap Continue.

  12. Fixed

    Attaching an SVG logo, an iPhone photo or lots of large photos no longer breaks an Ask Mako chat; Mako now sees them and answers.

  13. Fixed

    Asking Ask Mako for Testimonial video ideas now works instead of failing with 'Couldn't write ideas just now'.

  14. New

    Scrolled up in Ask Mako while it's still replying? A 'new messages' button now lets you jump straight to the latest.

  15. Fixed

    Ask Mako no longer gets stuck on the old chat screen after you sign in, or when you use Safari or strict privacy settings.

  16. Fixed

    Running out of credits inside Ask Mako now shows upgrade and buy-credits options instead of an empty popup.

  17. Fixed

    On your phone, tapping a link in an Ask Mako reply now tucks the chat away so you actually see the page it opens.

    Phone
  18. Better

    Hiding the Ask Mako panel is clearer: one simple arrow in the top bar closes it, and the extra plus button is gone.

Post to socials & Integrations16 changes

  1. New

    Use Mako in Claude and ChatGPT: add Mako in three steps, then ask for ads, check results and launch campaigns right from that chat.

  2. New

    Connect your TikTok profile and post or schedule videos straight from Post to socials.

  3. New

    Edit, reschedule, retry or remove any post in Post to socials, and see everything you've planned in a new calendar view.

  4. Better

    Integrations now lists every connected account with its status, and tells you when one needs reconnecting or is missing a permission.

  5. New

    See how your posts are doing in one Results view for Instagram, Facebook and TikTok: followers, likes, comments, views and a chart.

  6. Better

    Captions in Post to socials are now free, and "Generate all with AI" writes copy for all your creatives at once instead of three at a time.

  7. Better

    Results in Post to socials now load instantly, let you pick a single account, and no longer show a "Reconnect" row for every Facebook Page.

  8. Better

    Post to socials now opens on your own posts, with separate Socials and Meta Ads tabs and an 'Open on Instagram/Facebook' link per post.

  9. Better

    Post to socials now sits in the Create ads header, lists every Instagram account and Facebook Page you connect, and no longer crashes on Publish.

  10. Better

    Once your captions are written, 'Rewrite all with AI' stays available in Post to socials and asks before replacing your text.

  11. Better

    Posting to TikTok is simpler: one 'Who can see this?' dropdown, extra options tucked away, and a clear note if your account must be private.

  12. New

    See your TikTok followers, likes and per-video views in Post to socials, and ask Ask Mako what works on your TikTok.

  13. Better

    Tapping Post to Instagram or Facebook now starts with that account picked, new posts appear in your list right away, and thumbnails load faster.

  14. Better

    Post to socials now counts every post correctly (6 ads on 2 channels = 12 posts) and lets you set a different time for each post.

  15. Fixed

    'Generate with AI' in Post to socials now writes your caption, and you can upload your own files or pick from your outputs with clear previews.

  16. Better

    If a post fails because a connection expired, tap Reconnect on that post in Activity and Mako retries the same post automatically.

Create ads47 changes

  1. New

    New: Slideshows. Make up to 20 swipeable photo slideshows at once, edit every word for free, and post them to Instagram, Facebook and TikTok.

  2. Better

    Picking ads to clone now starts with templates that fit your business, in a cleaner picker that always shows the ads you've picked.

  3. New

    On iPhone and iPad, Download now saves your videos and images straight to Photos instead of the Files app.

    iPhone
  4. Better

    A fresh look across Mako, plus a Studio · Swipe · Variations switcher at the top of Create ads with one product picker for all three.

  5. Fixed

    On phones and tablets, 24 buttons that only showed up on mouse-hover, like delete, remove and Edit with AI, are now always there to tap.

    Phone
  6. New

    In Edit with AI, pick up to 4 reference images straight from your saved product photos and Brand Book.

  7. Better

    If your phone locks or you switch apps while Mako is working, the action now finishes when you come back, without errors or double charges.

    Phone
  8. Better

    Select mode in Create ads works like Photos: a Save button on phones, and on desktop and iPad the top bar turns into the selection toolbar.

  9. Better

    Create ads has a new Quality choice (Good, Excellent or Extreme) with the credit cost shown for each.

  10. Better

    Ideas for you in Custom video is easier to use: tap an idea to select it, then press Continue, so you never start one by accident.

  11. Better

    Selecting ads on your iPhone now works like Photos: Cancel and Select All at the top, Post and Ads buttons at the bottom.

    iPhone
  12. Better

    Create ads feels smoother: swipe between ads in the full-screen viewer, swipe down to close, and undo a deleted ad within 10 seconds.

  13. Fixed

    Fixed a problem where every image batch in Studio failed with an error; images, retries and Native Stories render normally again.

  14. Fixed

    "Edit with AI" now works on translated ads, and the edited version replaces the translated one.

  15. Fixed

    Your ads in Create ads now appear in the order they were made, and tiles no longer jump around while ads generate or load.

  16. Fixed

    Translated ads now keep the original shape (a 9:16 story stays 9:16) instead of always coming back as a square.

  17. Fixed

    A cancelled image generation now stays cancelled instead of coming back a few seconds later, and your credits are returned once.

  18. Fixed

    On phones, tapping Generate no longer slides the Create ads page up and hides the Studio switcher and the Make an ad button.

    Phone
  19. Fixed

    Images no longer hang at 96% or "Improving…" for many minutes; if one can't finish, it fails quickly and your credits come back.

  20. Fixed

    Images made with 'Create any image' in Studio no longer turn up broken or empty days later.

  21. Fixed

    Create Variations no longer shows a red 'Failed' while your variations are still being made.

  22. Fixed

    Tapping Change on one step of the Ready to go screen now brings you straight back to the summary, with everything else kept.

  23. Fixed

    Typing your own idea in Create ads no longer freezes the screen after the first few words.

  24. Fixed

    Tapping Generate on the Ready to go screen now starts one video, charges you once and closes the screen, even if you tap twice.

  25. Fixed

    The progress bar while a video's quality is being sharpened now moves steadily and no longer jumps backward when you refresh.

  26. Better

    In Create ads, opening a creative now shows it large and clear, with the first lines of its ad text right below it.

  27. Fixed

    Ideas now show up on the first try for Use your idea, and never sit on endless loading cards; if none arrive, you get a clear Try again.

  28. Fixed

    The Aspect ratio and Duration menus in video settings open again, and 'View Captions' now only appears when you hover a tile on desktop.

  29. Better

    In Create ads, the product next to Generate now always shows which product you're making ads for; 'All' at the top only filters the view.

  30. Fixed

    On iPhone, the Create ads header no longer piles buttons on top of each other, and videos you open have a Close button that works.

    iPhone
  31. Fixed

    On iPhone, scrolling a list inside a pop-up no longer closes it and loses your place in Make an ad.

    iPhone
  32. Better

    The Create ads header is tidier: one product picker with your product photo, and on phone the light/dark switch now lives in your profile menu.

  33. Better

    On smaller laptop screens with Ask Mako open, the Create ads header no longer gets cramped: Search shrinks to an icon.

    Desktop
  34. Fixed

    Create Variations no longer cancels your whole run when one ad is slow to analyze; the rest go ahead and you get that ad's credits back.

  35. Fixed

    In Clone ads, the facts and prices you type as creative direction now show up on the ad image itself, not only in the side copy.

  36. Better

    When a custom image fails, the card now tells you what to change (like switching aspect ratio), with a 'Why?' button for the full story.

  37. Fixed

    In Clone any image ad, pressing "Clone N ads" with your remembered picks now moves on to Output settings instead of looping back.

  38. Fixed

    Cloning several ads on Swipe now shows one "in progress" card per clone in Studio, instead of a wall of placeholder cards.

  39. Better

    While Studio loads, the placeholder now matches the real page, so nothing jumps when your ads appear.

  40. Fixed

    In Studio, the Studio · Swipe · Variations switcher no longer slides halfway under the top bar after you press Generate.

  41. Fixed

    On a laptop with Ask Mako open, Swipe now fits the space: ad details stay readable and cards no longer slide under the panel.

    Desktop
  42. Better

    When an idea sets your video's length, that length is now shown and locked so it fits the script; edit the prompt to choose another.

  43. Fixed

    If you deselect all reference images and then tap Change, Create ads now remembers that instead of selecting them all again.

  44. Fixed

    On phones, opening an image or video now fills the whole screen instead of stopping partway down.

    Phone
  45. Fixed

    On your phone, the aspect ratio, video length and quality you tap in Output settings now stick instead of snapping back.

    Phone
  46. Fixed

    The Close button on full-screen previews sits on the picture again when Ask Mako is open, instead of hiding behind it.

    Desktop
  47. Fixed

    Generating 4 custom images no longer briefly shows 8 loading cards, and failed cards always show their tip text.

Video & subtitles29 changes

  1. New

    Edit a video with AI: pick a part of your video, say what to change, and Mako re-makes just that part as a new version.

  2. New

    Clone a winning video ad from Spy Hub or a viral TikTok: Mako rewrites it scene by scene for your product.

  3. New

    Before you pay for a custom video, Mako checks your prompt against your photos and sketches a free storyboard so you can see the plan.

  4. New

    Make a Custom video in 30+ languages, or dub any finished video into another language right from its menu.

  5. Better

    Video Templates now cost 10 credits, let you pick several at once, use your own photos and clips, and come with music.

  6. New

    New Speed control: make a finished video faster or slower with a live preview, then save it for free; you can always go back.

  7. Better

    Words you fix in Edit subtitles now stay fixed, even after a speed change, and subtitles disappear during pauses when nobody is speaking.

  8. Fixed

    Video subtitles now spell your brand name correctly instead of how it sounded, so "aqua golf" becomes "AccuGOLF".

  9. Better

    "Give me ideas" for Custom video no longer repeats ideas when you tap "Show me more", and its scripts sell your product with confidence.

  10. Better

    Word-by-word subtitles now light up exactly as each word is spoken, without skipping short words, and a dark or pale brand color stays readable.

  11. Fixed

    Your brand pronunciation is now only used in what's spoken, so the sound-it-out spelling no longer appears on the product or in on-screen text.

  12. Better

    Custom videos now follow the scene-by-scene script from Ideas, spoken lines included, and only show your product once the script mentions it.

  13. Better

    Captions now look exactly like the style you picked: the style tiles, the preview and your final video match, including the size you set.

  14. New

    Custom videos can now be 15, 20, 25 or 30 seconds long, and Mako can recommend a length based on your prompt.

  15. Fixed

    "Change voice" on a finished video works again instead of failing every time.

  16. Fixed

    Videos no longer hang at 92% during the final polish; if polishing fails, you still get your finished video.

  17. Fixed

    In Custom video's Ready to go step, "Change" next to Language now opens the language list and helps you pick a new idea in that language.

  18. Better

    Edit subtitles now opens with the words already there on new videos, instead of a long loading wait.

  19. Fixed

    Subtitles now follow the language actually spoken in your video, so Dutch, German or Spanish voice-overs get correctly timed captions.

  20. Fixed

    Videos no longer fail when one of your photos is very tall or very wide; Mako adds thin side bars instead of cropping it.

  21. Fixed

    Custom video subtitles no longer skip a spoken sentence, and your brand name is no longer swapped for the full product title in the voice-over.

  22. Better

    B-roll clips now use all your product photos, just like Custom video, instead of only two.

  23. Fixed

    AI video voices no longer spell out part of your brand name letter by letter.

  24. Fixed

    Finished AI UGC videos no longer get stuck on 'Finalizing' and then show 'Unavailable'; the card now plays your video.

  25. Fixed

    A custom video that can't get started now fails and refunds your credits after about 20 minutes, instead of 'Still working' for up to 2 hours.

  26. Fixed

    The video preview in Create ads no longer gets stuck on a loading spinner, and "Try again" now really reloads the video.

  27. Fixed

    In Edit subtitles, the arrow keys now move the cursor inside a word instead of jumping to another video.

    Desktop
  28. Better

    When Mako makes a video from your product photos, it now says which product details to copy from each photo, not just the camera angle.

  29. Fixed

    In Studio, the subtitle 'Brand color' now matches the product the video was made for, not whichever product is selected.

Spy Hub12 changes

  1. New

    Spy Hub's new Viral TikToks library collects the most-viewed TikToks in every niche each day and searches TikTok for your product by itself.

  2. New

    Spy Hub has a new Discover tab: browse real Meta ads from brands across Mako, ranked for your niche, and clone any of them in one tap.

  3. New

    Spy Hub has a calmer new look, and you can now search by describing the ad you want, like "1-star review" or "woman with a speech bubble".

  4. Better

    Discover now covers all your products by default, shows your niches first without hiding the rest, and mixes brands so none fills the page.

  5. Better

    Adding a competitor in Spy Hub now finds pages in seconds and shows how many Meta ads each brand runs right now.

  6. Better

    In Spy Hub, every ad now opens in the same clean detail card with arrows to browse, and closing Clone takes you back to that card.

  7. Better

    Cloned ads now show your product when shoppers need to recognize it, and leave out parts of the original ad that don't fit what you sell.

  8. Fixed

    Spy Hub now shows a new competitor's ads as they arrive during syncing, with no refresh needed.

  9. Better

    When you add a competitor in Spy Hub, its ads now start appearing within seconds and the first load finishes much faster.

  10. Better

    Competitor brand suggestions now read your whole product description, not just the first part plus hidden website text.

  11. Fixed

    Spy Hub no longer piles up 'Failed to load libraries' banners after your laptop sleeps or the tab sits in the background.

  12. Fixed

    In Spy Hub, ads you've picked to clone stay selected when you switch tabs, and Cancel clears your picks in one tap.

My Products, Brand Book & buyer research31 changes

  1. New

    While Mako researches your buyers, you now see the real web pages it is reading, live, instead of a loading animation.

  2. New

    Add product videos next to your photos in My Products; Mako picks the best moment of them for your Custom videos and B-roll.

  3. New

    When your product photos show more than one product, Mako sorts them so your ads only use the main one; confirm with one tap.

  4. Better

    You can now save up to 10 photos per product (up from 5), and Mako uses all of them when making your ads and videos.

  5. New

    Buyer research now saves market research as a 'Research report' card you can read in full and use in Create ads.

  6. Better

    My Products is rebuilt for phone and desktop: one product card with the full name, a single Make ads button and plain-language explanations.

  7. Fixed

    Adding a product picks up your real brand color again instead of a default purple, and the color follows your Brand Book screenshots.

  8. Better

    Adding photos from your product page now shows each photo once, product photos first, and saves them upright on a white background.

  9. Better

    Pulling product photos from your website now takes a few seconds instead of about 30, and the photo grid scrolls smoothly.

  10. Better

    Product photos and logos with a see-through background now stay transparent, and My Products shows a light checkerboard behind them.

  11. Better

    Edit product now has a searchable language list with flags, including English (Australia), and always shows your product's real language.

  12. Better

    Service businesses are now asked for real photos of their team, location and clients instead of app "screens".

  13. Fixed

    If Buyer research can't create personas, you now get an honest message and your credits back, not a false 'your personas are ready' email.

  14. Better

    Importing several products from your website is cleaner: one checklist, and the button says exactly what happens, like 'Add 3 products'.

  15. Better

    The 'Products' menu is now called 'My Products' everywhere in the app and in Ask Mako, so it's clear these are your own products.

  16. Fixed

    Product photo tiles no longer spin forever on 'Categorizing image'; if labeling fails, Mako retries once and then tells you.

  17. Fixed

    Once you edit your Brand Book images, Mako no longer swaps them back for its own website screenshots.

  18. Fixed

    Your own Brand Book uploads now stay put; Mako no longer puts its old website screenshots back over them.

  19. Better

    Generate more research for a persona now keeps useful buyer quotes, skips empty filler, and tells you exactly how many new signals it found.

  20. Better

    Adding a product with AI import now has a Cancel button from the start, and offers 'Add manually instead' if a page takes too long.

  21. Better

    Photos you upload in 'Product images from URL' are now selected and saved right away, so they're still there if you close the window.

  22. Fixed

    Blank cards in Buyer signals are gone: you only see real buyer insights, and only those are used to write your ads.

  23. Fixed

    Editing a marketing angle on your product now saves properly instead of showing an error.

  24. Fixed

    Brand Book no longer hangs on "Capturing screenshots" after a failed capture; you can retry or upload yourself.

  25. Fixed

    On desktop, messages that pop up while a window is open now appear centred above that window instead of off to one side.

    Desktop
  26. Fixed

    The "We just updated Mako" notice and the Buyer research pill no longer cover each other in the bottom-left corner.

    Desktop
  27. Fixed

    After you add your first product, My Products shows right away that buyer research is running, without refreshing the page.

  28. Fixed

    The product photo picker now shows how many photos you've picked out of 10, and won't save an empty selection for products that need photos.

  29. Fixed

    When picking product photos from a web page, a photo that won't load is now marked and unticked, so you know exactly which one to replace.

  30. Fixed

    Each product now always has exactly one Website info card in buyer research, and personas you delete stay deleted.

  31. Fixed

    After importing products from your shop, the photo picker now only shows that product's photos, not photos from another product.

Getting started11 changes

  1. New

    Setup with Mako: after you sign up, Mako reads your website and walks you through short, pre-filled screens before your first ad.

  2. Better

    Mako now speaks to services, apps and studios, not just webshops: a rental company sees bookings, an app sees sign-ups.

  3. Better

    Sign-in, onboarding and the loading screen now share the homepage's clean, light-blue look, with Fin on the password-reset screens.

  4. Fixed

    If you chose 'add product later' during sign-up but then entered your website anyway, your product is now saved.

  5. Fixed

    During setup, "Complete Brand Book" now opens your Brand Book so you can add brand images, instead of jumping straight to competitor setup.

  6. Fixed

    People signing up from a shared network, like an office or mobile data, now get their website read instead of being sent to manual entry.

  7. Better

    The welcome tour for new users is shorter: instead of making a Wall of Text video and an Instagram image, it shows you the formats.

  8. Fixed

    Guided tour tips no longer pop up over the wrong Create ads screens, and you can end the tour any time with Skip tour.

  9. Better

    During setup, a brand you add on 'Any brands you'd like to clone?' now replaces one of Mako's picks instead of hitting a plan-limit wall.

  10. Fixed

    Paying with Apple Pay when you sign up on an iPhone now opens Apple Pay instead of failing with 'Payment didn't go through'.

    iPhone
  11. Fixed

    Fixed a freeze that could make Mako stop responding for over a minute right after a new customer opened their product.

Account & billing21 changes

  1. New

    Invite a friend: you both get 150 credits at their first payment, and you get 750 more when they subscribe.

  2. New

    Need room for one more brand or product? Add one for $9.99 or $4.99 a month instead of upgrading your whole plan.

  3. Better

    The Lite plan now includes 1,100 credits every month, up from 800, at the same price.

  4. Fixed

    Deleting your account now ends every subscription you pay for, and a teammate deleting their account no longer cancels the team's plan.

  5. New

    A new What's new panel in your profile menu shows recent Mako updates, and each one takes you straight to that part of the app.

  6. Fixed

    When your subscription renews, your new billing period and monthly credits now come through reliably.

  7. Better

    Sign-in links in your email now stay valid for 1 hour instead of 15 minutes, so a late-arriving email still lets you in.

  8. Fixed

    Ultimate and Enterprise plans now get the lower 10% ads running fee, and Billing shows each plan's fee.

  9. Better

    Payments for Let Mako run it ad budgets now show up as paid invoices in Billing, and refunds of unused budget are noted on the invoice.

  10. Fixed

    If your plan was cancelled with paid time left, you now get your full plan credits and 'Continue plan' no longer charges you twice.

  11. Fixed

    Deleting a product now frees up a spot on your plan, and the "too many products" message shows your plan's real limit.

  12. Fixed

    If your monthly plan renewed but your new credits didn't show up, they're now added automatically.

  13. New

    A slim 'Share your thoughts' bar at the top of the app lets you send us feedback in a few seconds.

  14. Fixed

    Cancelling during your intro period now really ends it: you won't be signed up again and charged later, even if you deleted your account.

  15. Fixed

    If a renewal payment fails, you can now still cancel in Settings → Billing, which stops the payment retries straight away.

  16. Fixed

    If you cancel and come back while a discount is still running, you now keep your discounted price.

  17. Fixed

    Your monthly credits now refill reliably when your subscription renews, even when the payment takes a while to go through.

  18. Fixed

    If you moved from an intro plan to yearly billing, your credits now refresh every month like every other yearly plan.

  19. Fixed

    If an optional plan upgrade payment fails, you now simply keep the plan you already paid for instead of being locked out.

  20. Better

    Mako's emails now match the app, with Fin the mascot, the same blue buttons and the same font.

  21. Fixed

    Billing settings now show your real next renewal date after a payment, instead of an old date that had already passed.

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